Reaching and Enrolling the Uninsured: Early Efforts to Implement the Affordable Care Act

With health insurance exchanges now open for business, a new report shows stark differences in outreach and enrollment assistance efforts across 10 states. Researchers say states that established their own unique, state-based insurance marketplaces have developed innovative marketing campaigns supported by new programs designed to help consumers navigate the application and enrollment process. In contrast, states that deferred to federally run marketplaces and national outreach efforts may not be supported by the same level of marketing and assistance, and thus may not achieve the same level of enrollment.